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Why you need my copywriting services

Writing good content is a craft. It’s not enough to be able to express yourself well (although it obviously helps).

Your content needs to show your potential customers that they have a problem and that you have the solution.

Your content needs to tell your potential customers why your solution is better than the solutions your competition is offering. 

Your content needs to build trust with your customers, so they feel comfortable buying from you. 

Your content needs to make your reader want to act, buy, call, or visit your store.

Your content needs to overcome any barriers that might stop your potential customers from buying from you.

Your content needs to make your customer feel good about buying from you.

Wow! Content is one hardworking individual!

If this all sounds tricky and technical it’s because it is. But you’re in luck, because I can do all the above for you. 

I can also do it in a tone of voice that will represent your brand – whether that be serious and prestigious, a little more relaxed and a bit zany or something in the middle.

Why you need my copywriting services

Writing good content is a craft. It’s not enough to be able to express yourself well (although it obviously helps).

Your content needs to show your potential customers that they have a problem and that you have the solution.

Your content needs to tell your potential customers why your solution is better than the solutions your competition is offering.

Your content needs to build trust with your customers, so they feel comfortable buying from you.

Your content needs to make your reader want to act, buy, call, or visit your store.

Your content needs to overcome any barriers that might stop your potential customers from buying from you.

Your content needs to make your customer feel good about buying from you.

Wow! Content is one hardworking individual!

If this all sounds tricky and technical it’s because it is. But you’re in luck, because I can do all the above for you.

I can also do it in a tone of voice that will represent your brand – whether that be serious and prestigious, a little more relaxed and a bit zany or something in the middle.

Need a wonderful website copywriter?

There are several factors that go into having a website the Google gods and potential clientele will love.

One of the cornerstones is fantastic content that engages your audience, answers their questions, is easy to read and showcases your brand’s personality and tone of voice. After all, you want your customers to feel like it’s you that’s speaking to them, not me. It helps customers to trust you and to know you. 

Every sentence must be carefully crafted to get the reader to continue to the next one. Boring content = readers who are either asleep or who have bounced right off your site.

But you need to do more than this. You need to do all of this without your reader feeling like they’re being aggressively sold at.

Your content also needs to please Google. The Google gods are the selectors. The ones who choose whose website comes up at the top of the results when someone searches for something. The good news is you don’t need to sacrifice anything to them. It’s all about knowing what words to use and where to use them.

 

Need a trailblazing content writer for blogs?

Google loves fresh content and the research is clear:

  • More than 75% of internet users read blogs.
  • Businesses with blogs gain a lot more leads
  • Blogs help people to know, like and trust you – an essential part of the buying relationship
  • There is a strong correlation between the amount of traffic that your site gets and how often you are publishing content

There is no better way to get fresh content out than to write blogs and to write them regularly. Every blog gives you an additional chance to be found by your target market. But who has the time, right? I do!

Blogs are an excellent way to drive traffic to your website. When they’re written the right way, they answer the questions that your clients are asking, and once they are there, you can entice them to stay awhile.

Blogs increase brand awareness and establish you as an authority in your industry or sector.

 

Need a dynamite email or newsletter writer?

You’ve worked hard to build up a list of email contacts who have opted in to receive communications from you. Are you using them to their full advantage? 

Often overlooked or incorrectly used, newsletters are a great way of using your existing database of contacts.

These are your warm leads.

These are the people who have already indicated that they are interested in your products.

It’s time to but that database to work.

Lucky for you I adore writing newsletters!

Maybe you are launching a new product, shop or service. Maybe you’re having a sale or offering a promotion that is too good to be true. Newsletters can be a perfect vehicle for announcing…well…news.

There’s a but though. And it’s this. Newsletters are great but don’t be spammy. If you’re sending out newsletters three times a day to people who aren’t interested, they’ll hit unsubscribe quicker than you can say “lost opportunity”.

Need a powerful product description writer?

I’ll go beyond simply describing your products and tap into the benefits of your products to entice your clients to buy. 

I’ll talk to you about your clients’ motives for buying your products. I’ll find out what makes them tick or what makes their heart beat that little bit faster and then fashion your product descriptions to tickle their desire to buy.

We can look at writing your product descriptions in a uniform way so that your customers don’t get confused.

And, of course, I’ll be sure to use the right key words for each product so that you get as much interest in them as possible.

Need a savvy marketing writer?

I’m your one stop shop if you need a marketing writer to write any kind of marketing materials, including brochures and flyers.

I know, I know. I’ve been talking all about digital this and website that. But the old-school flyer and brochure still has its place. Whether it’s a catalogue for customers to peruse at their leisure or a brochure to hand out at trade shows and networking events or even a flyer for letterbox drops – I can write copy that shines.

Writing for this medium is a fine art form. There’s not a lot of room on brochures and flyers to make your point. Every single word counts. I will carefully craft your message so that it gets read and not thrown on the rubbish heap.

 

Need design and content services?

No website?

No web content?

No blog?

You need the whole shebang and I’ve got the contacts to make things super easy for you. 

In today’s fast paced, digitally driven world, you can’t afford not to have a strong online presence.

I work closely with an award-winning website and graphic designer.

She can design a stunning website for you at an affordable rate (she did mine as a matter of fact). 

If you need a website and website content we can look after the whole project for you – from initial concepts, to design and content and implementation. 

Look no further, we’re a brilliant team (some might even say a force to be reckoned with) who work like a well-oiled machine and we’ll have your full website up and running in no time at all.

You can brief us, and we can take your brief and produce something wonderfully cohesive for you. You can be sure that your wonderful copy is not going to conflict with your gorgeous design and vice versa.

No marketing materials? 

Serious social media issues?

Are you having an identity crisis? 

We can also work together to:

  • Produce marketing-materials, such as flyers and brochures
  • Look after your social media needs – from writing the content that you need, designing head turning graphics, performing hashtag analysis to analysing the performance
  • Look after your branding of your business
  • Create a tagline for your business

Can’t see what you’re looking for?

Speak to me. I can write other things. Take a minute to have a chat to me and let’s see if I’m a good fit for the project you have in mind.